Research Study

Avatar Style Preference

We’re choosing a visual style for profile avatars. You’ll see 4 characters, each rendered in two different styles. Pick your preferred style for each, then give us your overall take.

~1 minutes
Part 1 of 4

Compare the styles

For each character, click the style you prefer. The same person is shown in both styles.

Character 3
Character 3 leftStyle B
Character 3 rightStyle A
Character 1
Character 1 leftStyle A
Character 1 rightStyle B
Character 4
Character 4 leftStyle B
Character 4 rightStyle A
Character 2
Character 2 leftStyle B
Character 2 rightStyle A
0
0
Please select a preference for all 4 characters.
Part 2 of 4

Overall, which style do you prefer?

Considering all 4 comparisons, which style would you choose?

Style A
Click to select
Style B
Click to select
Please select your overall preference.
Part 3 of 4

Rate each style

How would you rate each style overall? (1 = Not at all, 5 = Very much)

Style A — Professional
Not at allVery much
Style B — Professional
Not at allVery much
Style A — Approachable
Not at allVery much
Style B — Approachable
Not at allVery much
Style A — Memorable
Not at allVery much
Style B — Memorable
Not at allVery much
What drove your preference?
Please complete all ratings and share a brief reason (at least 10 characters).
Part 4 of 4

About you

Optional — helps us understand if preferences vary by group.

Age range
How often do you use avatar/profile images online?
Your response is anonymous. Data used for research only.